Events

The oxtail off

The history of oxtail is rooted in the practice of using every part of an animal... Oxtail was historically considered a "leftover" cut, but its rich flavor and versatility have made it a staple in many cuisines around the world
NNEKA NURSE, 2024

WHY OXTAIL?

The Cultural Legacy of Oxtail. Oxtail is more than a meal—it's a symbol of resilience, creativity, and heritage.

  • Once overlooked, oxtail is now a beloved delicacy.
  • A staple in Caribbean, Southern, African & Latin cuisines
  • Represents shared ancestry and culinary innovation
  • Infusing oxtail is a celebration of identity
numbers

Oxtail off 2025 By the numbers

A Full-Day Cultural Experience
+
2,000
+
2000

Tickets Sold

1500
1500

Attendees

10
10

Attendees

$
2,500
$
2,500

Awarded to the
winning Chef

$
2,500
$
2,500

Donated to a non-profit food bank

Oxtail Off by the Numbers

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Bottom crave shape
growth & reach Engagement & Interaction +15% follower gain
240% Increase

In Instagram followers within 30 days of announcing the event

375K Views

Organically on top-performing reels

375K Views

In partnership mentions for tagged sponsors

1.2m Impressions

Exceeded across IG posts and stories leading up to the event

100+ unique comments

per announcement or behind-the-scenes post

10+ Days

Buzz impressions sustained post-event

22% Higher

Stories reach higher than the industry average

500+ story interactions

On social media

100+ Crossover

Audiences reached from tagged chefs, brands, and media outlets